Public Relations Toolkit
Available to NLA Members only. Login is required.
The NLA is proud to provide members with tools and resources to activate a local public relations program.
The Public Relations Toolkit will help you better relate to your local media. We will walk you through some of the basics of public relations and offer simple communications guidelines that will prove to be valuable to businesses such as yours.
While working with media might seem like a daunting task, you already have many of the skills and tools needed to make your impact felt in print, online and on-air.
These are just several aspects of what constitutes Public Relations. It is also important to maintain your presence within the public domain. Your website, social media and branding should stay current and maintain consistent messaging.
GBTA NLA Research 2024
Overview
In Summer 2024, the National Limousine Association (NLA) partnered with the Global Business Travel Association (GBTA) – the premiere trade association of the global business travel industry – to conduct a survey of U.S. and Canada-based travel managers on how companies are managing ground transportation amidst a rapidly changing business travel landscape.
The resulting study delves into the current state of ground transportation within corporate travel programs while also highlighting key trends, challenges and best practices for optimizing this essential component of business travel that can also easily be an overlooked source of risk, cost and traveler dissatisfaction.
Key Findings
Key findings reveal that while ground transportation accounts for a relatively small share of overall travel spend, it is an area of increasing focus due to its impact on cost, risk and traveler satisfaction.
There’s also an opportunity for the industry to raise awareness about the full scope of its offerings.