The National Limousine Association (NLA) announced its priorities for 2025 in December, following a strategic planning meeting with the Board of Directors.
“We are united in our mission to protect and promote the interests of our members while driving innovation and sustainability in the luxury transportation sector,” said Brett Barenholtz, the NLA’s President.”
Among the areas of focus discussed at the meeting were:
Tackling the Insurance Crisis: By partnering with leading insurance associations, the NLA aims to create a dedicated risk category for luxury ground transportation, distinguishing it from app-hailing and taxi services.
Implementing New Sustainability Initiatives: The NLA reaffirms its commitment to environmental leadership by supporting carbon offset programs and incentivizing the adoption of electric vehicles, including the launch of an NLA Green Certification Program in 2025.
Expanding Advertising Initiatives: Building on the success of its 2024 campaign, the NLA will expand its efforts to educate the public about the unmatched safety, reliability and luxury offered by its members.
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